Since entering the business in 1981, (dang… has it really been that long?) Scot has worked in various roles in the television sales and marketing world. Scot’s passion has always been, and continues to be, focusing on the needs of customers.
Scot feels strongly that cookie cutter advertising packages are no longer sufficient in today’s competitive marketplace and have little chance to move the needle for advertisers.
“If we are to ensure a healthy ROI for our clients, our solutions must be customer focused and specific to their individual needs… Meaningful solutions can only come as a result of a thorough and well executed customer needs analysis.”
Scot serves as Director of Revenue at WJBF in Augusta, leading a very talented and accomplished team of Broadcast and Digital Marketing experts who, like Scot, are hyper focused on helping clients succeed.
For Scot, ensuring the success of WJBF’s clients is a passion exceeded only by his love for his family and time spent with good friends. In his spare time, Scot enjoys hunting, fishing and projects around the house.