Experienced cross-platform media consultant specializing in TV and digital advertising campaigns. I oversee the research, planning, distribution, analytics, and optimization of multi-layered strategic marketing campaigns utilizing the WJBF-TV brand and Nexstar Digital’s branded digital solutions. As a strategic marketer I pride myself on creating data-driven strategies that reduce customer acquisition costs while promoting the highly profitable services that significantly impact my clients’ bottom line.
What excites me the most about my career is the convergence of TV & Digital advertising. As technology evolves advertisers will be able to make the most efficient use of their ad budgets, creating sophisticated targeted campaigns and eliminating the option for human error. I utilize my strategic insight to predict, manipulate, analyze, and optimize campaigns for my clients’ ensuring that the right audience, gets the right message at the right time!